La Squadra Cycling Emporium

La Squadra Cycling Emporium

Welcome to the La Squadra Cycling Emporium, Nonnas’ own cycling lifestyle shop on Hickmott Road, just around the corner from the restaurant.

Enjoy a complimentary espresso while you browse our high quality cycling and lifestyle products, many with a vintage twist - including t-shirts, La Squadra club kit, coffee, cards, prints and original artwork, Brooks England saddles, bags and accessories, magazines and more.

The Cycling Emporium is also the home of L’Eroica Britannia, our hugely successful vintage bike ride and festival based in Bakewell in the Peak District National Park - see our own short film here >

La Squadra Cycling Emporium

Licenced by L’Eroica Italy, the famous event which takes place annually in Tuscany, our inaugural festival in June 2014 attracted 2,000 riders from around the world, giving it a truly global feel. More than 30,000 people visited the event itself over this special weekend and ITV’s The Cycle Show came along to see how the event unfolded…

Nonnas own cycling club, La Squadra has built itself a highly recognisable presence both locally and nationally, since its formation in 2010 - you can join the club here at the shop and claim 10% discount* on almost all stock once you’re a member.

La Squadra Cycling Emporium

We are also the information point for Casa di Nonnas, our luxury holiday rental villa in Tuscany which sleeps up to ten and is an ideal base for groups of friends, family get-togethers or as a training camp for cyclists. The local countryside offers plenty of challenging climbs, technical descents and much more in largely traffic-free roads, through traditional estate vineyards, olive groves and ancient hilltop villages in some of the most beautiful landscapes in the world. 

Call in the shop for more details, pricing and availability.

We look forward to welcoming you to the Cycling Emporium soon!

Opening Hours

Friday 10am-5.30pm, Saturday 9.00am-5pm and Sunday 10am-4pm. Out of hours ordering can be made through the online shop at

(*Membership discount can only be offered in the shop on presentation of a La Squadra membership card and does not apply to products purchased online.)

Follow us on Twitter: @CyclingEmporium

Email for further information.